5 Social Media Management Tools That Will Make Your SMM Life Easier

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Social media marketers and business owners face a daily task of producing new content for various channels – which can be time consuming. There are apps designed to make this task simpler for you.

TikTok is one of the newest and most widely-used apps, enabling users to create short music videos and post them directly on social media pages.

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1. Hootsuite

Hootsuite, one of the leading social media management platforms, provides an array of tools to maximize the effectiveness of your social media campaigns. At its core, Hootsuite allows users to schedule posts while also offering analytics features and team management tools.

With its Streams interface, Twitter makes it easier than ever for businesses that want to stay informed and respond quickly to mentions of their brand or industry trends. This feature can especially beneficial for enterprises wanting to keep in contact with customers while staying up-to-date.

The platform offers several plans tailored specifically for smaller businesses and agencies ranging from entry-level plans that meet small business needs all the way through advanced packages suited for larger agencies. Entry-level plans are reasonably priced, including most essential features of social media management like analytics or team access; upgrades may incur fees depending on what features are required.

2. Buffer

Buffer is an effective social media management platform with the capability to schedule posts across three social accounts with its free plan allowing ten posts per social account to be scheduled in advance.

Buffer Queue is another handy feature offered by HootSuite that automatically queues your posts up at specific times of day, taking away from having to schedule them manually.

This app also offers useful analytics. You’ll gain insights into engagement levels, optimal posting times and metric insights – providing invaluable data.

The Pro plan is an economical solution that enables you to connect eight social accounts and schedule 100 pre-scheduled posts, plus you can add an extra user to add up to 2,000 scheduled posts – perfect for small businesses.

3. Sprout Social

Sprout Social is a social media management tool that makes managing Facebook, Twitter and Instagram accounts simple, offering reporting and analytics tools useful for marketing and sales activities.

Sprout Social, unlike Hootsuite, only supports four social networks – Twitter, Facebook (page and user profile), Google+ page and LinkedIn company page and user profiles – making it less suitable for businesses that rely on visually-oriented platforms such as Pinterest or Instagram.

Sprout Social offers several plans, ranging from $99 to $250 monthly, for your social media needs. Their Standard plan covers 5 social profiles with access to their own inbox, reviews management tools and social CRM features while their Professional and Advanced plans add features such as scheduling paid social reports as well as helpdesk integration.

4. Agora Pulse

Agora Pulse offers numerous features designed to make social media management easier, including scheduling posts and replying to comments directly within the app. In addition, analytics are also accessible at your fingertips for quick analysis.

Designed with user friendliness in mind, our intuitive UI makes your life as a social media manager much simpler. Compatible with multiple platforms and boasting an easy publishing calendar where posts can be assigned specific dates and times with just drag-and-drop capability, the platform makes life much simpler as an social media manager.

Agora Pulse stands out with its Social Inbox, which displays all your DMs, mentions, and conversations across connected accounts in one convenient place. Furthermore, you can assign messages and reviews directly to team members for easy management.

Listening is also worth noting, as it allows you to keep an eye out for mentions of your brand. Use this to identify ambassadors and influencers engaging with your post or business opportunities that could arise; even use it when trying to promote new posts!

5. Socialpilot

Socialpilot is a social media tool developed for agencies and professionals that helps save time and enhance online marketing efforts. With moderate prices and multiple integration capabilities, Socialpilot can benefit businesses of any size or type.

Schedule social media content across multiple accounts easily and effortlessly using this user-friendly app, easily creating posts using text, images or links – they will all arrive at their predetermined times!

Also included is an innovative feature which recommends relevant content based on your company’s industry, and an easily deployable web browser extension that lets you save and schedule anything online with one click.