Social Media Management Tools

Social media management

Social media has gotten so LOUD. Running social campaigns is stressful if you don’t have the best social media management tools. But which ones? In this blog, we’ve rounded up our favorite social media management tools.

Time flies. If you want to compare all the tools at once, download this comparison sheet of 7 favorite social media management tools.

Discover the 7 Tools Compared

If you have just entered the fantastic world of social media, you will have already realized how complex they can be to manage and how difficult it is to prioritize certain activities without forgetting others.

Which makes sense for your company and brand?
Which is the easiest to use?
What is the best social media management tool?
These are some of the questions we will answer in this article.

While there is no one-size-fits-all solution, there are several tools that will help you in your social media management. Before going into the details, let’s see why it is important to use these types of tools.

Why Use Social Media Management Tools?

For the same reason that you would never leave your company’s financial practices in a mess, communication and marketing also want order and method to function at their best.

Organization, when it comes to marketing, is key. Using a social media management tool to manage your company’s social media presence helps you stay organized with the content you produce and share. And if you’re just starting out, trying out some free or “freemium” options can be really useful.

  • Manage all social media profiles in one place
  • It will be easier to keep track of what works and what doesn’t, and fix it quickly
  • You will know what should go on your channels and when

After trying out several free social media management tools, choose the one that’s right for you. After understanding why it matters, let’s start analyzing the main benefits of some of our favorite free social media management tools.

Talkwalker Alerts

Like it or not, you need to know what has been said about you in the online world. You need to monitor the conversations happening around your brand. Furthermore, it is important to know not only what is said about your brand but also about your competitors, to always be one step ahead.

The tool that best meets this need is Talkwalker Alerts, where you can set up all the queries you want to monitor, in 187 languages.

What we like most is the fact that it emails updates on the most relevant mentions of the brand, without having to log into the application to check where you have been mentioned on the internet. What could be more convenient than receiving the results that interest you directly in your email as often as desired?


Even today, Twitter is favorite social media platform because, in addition to being very easy to use, it allows you to connect directly with anyone on this planet. You can start a conversation with your followers, people and brands you admire from the first tweet.

That said, Twitter can be very noisy, and you can sometimes go hours without noticing on the platform. To avoid this, but also to be more efficient in researching and in managing the platform use TweetDeck.

With TweetDeck you can create a custom interface for your Twitter account and you can also monitor different users, hashtags, channels, lists or search terms.

If you organize or participate in chats on Twitter, TweetDeck is ideal for keeping up with live conversations.


Buffer has been favorite social media scheduling tool for years. We find its main selling point is that it is very easy to use.

You can set up a schedule based on the times you want posts to come out and populate them only later with content. That’s all!

The tool also offers a Chrome extension to make it easier to add content into your schedule.


The reason I stopped using Buffer is SocialBee. We really like this social media management tool, so much so that we use it not only to manage our social profiles but also our clients’ social channels.

Besides the fact that it is very easy to use, SocialBee helps you not only to plan content for your channels, but also to increase engagement on your platforms, to publish evergreen content, to create the best content for your channel, and much more.

Best of all, you can rank your content, so when you create your social calendar you know at all times how many times a category’s content has been shared and how it fits into your overall plan.

This is very useful when you have something to promote on your social channels, such as an event, contest, Twitter chat, Facebook or Instagram live, etc.

SocialBee also offers content curation services. So, if you are too busy to monitor and select content, this is a simple solution.

Another thing to mention is that SocialBee is not a free tool. It allows you to perform a free trial and, unlike many other applications, they set up a call to find out more about you and the needs of the company, and then explain how you could best use the application.


It is increasingly common to say that a picture is worth a thousand words, especially when it comes to social media, which are becoming more and more visual.

We strongly believe that the use of high quality images can greatly enrich the content, although many times it is common to think that these images must be purchased to be in line with the latest graphic trends. This may have been true a few years ago, but today there are countless websites offering high-quality eye-catching images for free.

Just write the keyword you want to search for and countless images will appear that represent it. The next step is to click the download button corresponding to the images you like the most.


Who doesn’t love Instagram Stories?

Everyone knows that Stories are incredibly effective but not everyone creates them, because they believe it is complicated and that it takes a long time to create original Instastories.

What if I told you it’s no longer true?

Now you can create beautiful Instagram stories with Fastory, an online graphic editor that allows you to easily create animated and static stories to share anywhere.

Google Analytics

Regardless of the tools you use to implement and track your social media marketing strategy, you need more data to measure the ROI of your social media efforts.

You need to know if your efforts have led to any results. How much traffic to your website comes from your social channels? Which pages do users spend the most time on? How much time do users who land on your website spend on your website thanks to social media?