The Future of Social Media

social media on a phone screen

In the future, engagement will go beyond liking posts and responding to comments. According to Briana Rabiola, the social media manager for the American Association of Nurse Anesthesiologists, passing the mic to your audience is the best way to build meaningful connections. Rabiola acknowledges that this prediction may be partially inspired by the trends created by TikTok. While TikTok did not invent user-generated content, it did redesign the social media landscape.


The rise of social media has made brands and consumers more demanding than ever. In the age of social media, they expect to talk with others, be entertained, and even have their needs met without asking. But, how can companies meet the growing expectations of consumers? Brands must understand what demonstrates transparency to their target audiences, and then implement changes accordingly. Transparency isn’t just a new sales tactic; it requires a complete shift in the way the organisation engages and behaves with its customers.


Brands are starting to recognize the value of video in social media, which allows them to connect with their audiences in a more emotional way. Videos can help create community and start important conversations, which will eventually turn into leads. Videos can be used to promote a product or service, but it is important to include a contact page link to encourage people to contact you.

Voice search

As technology advances, voice search will become more widespread. Soon, it will be possible to use voice search to access just about any social media application, including Facebook. The next step is the development of AI bot technology that will allow users to communicate with bots through natural language. Facebook has already introduced voice messaging features for Messenger. Other companies, like Google, are following suit, including YouTube. If you want to become a part of the voice revolution, you should learn about the latest trends and best practices for using voice search.

Local brand social media pages

In 2022, local targeting is becoming more popular. More local brands are using social media to connect with their local target customers. Instagram, for example, lets users search for posts and stories within their city or neighborhood, making local brands more accessible and discoverable. Facebook and Twitter also allow businesses to target local audiences through location-based targeting. The future of local brand social media pages is bright, and many brands are already taking advantage of the latest trends.


Micro-influencers are the new breed of social media star. These people have a following that tends to align with the brands they promote. Their followers are also likely to be people with similar interests and outlooks as theirs. Since they’re more approachable and identifiable, they make for more effective influencer marketing campaigns. In addition, micro-influencers can be extremely affordable to work with. That means influencer marketing campaigns can be more effective and affordable than ever.


In a world where technology advances at a rapid pace, the future of social media and privacy may lie in the development of new features. The current features of social networks such as Facebook and Twitter don’t align with what users really want, and the current system is no longer relevant. New features such as voice recognition, biometric activation, and smart filters are constantly being upgraded and are poised to become commonplace. Those who use these technologies will find that they become increasingly important as people seek greater privacy in their social media experience.