How Social Media Has Changed Marketing

Video Content

Video is a powerful tool for capturing and holding the attention of a viewer. It’s a great way to tell your brand story. This form of content will be one of the biggest trends in social media marketing in the coming years.

As the internet becomes more digital and audiences are spread across more platforms, brands need to adapt their content to each channel. Whether it’s a product video, a narrative, or a live stream, each platform has unique targeting benefits. Creating high-quality content is essential for driving results

Authentic Content

Authentic content is the name of the game when it comes to promoting your wares. Thankfully, there are a plethora of resources to choose from, including the social media savvy types. Getting your business in front of your target demographic takes a bit of elbow grease, but that’s what makes it fun in the first place! This is especially true when you have a small team of ecommerce specialists to boot.

Protecting Brands

Protecting brands on social media is a growing concern. This is due to the increasing number of counterfeits that appear on social media.

Brands need to understand the risks involved and devise a strategy to combat these threats. Social media is an opportunity to connect with customers and promote products. But brands can also be vulnerable to unauthorized use of their trademarks. Fortunately, there are strategies for regaining control of the brand name.